{"id":29779,"date":"2025-10-02T15:26:30","date_gmt":"2025-10-02T13:26:30","guid":{"rendered":"https:\/\/smartinnovationnorway.com\/?p=29779"},"modified":"2025-10-06T12:10:50","modified_gmt":"2025-10-06T10:10:50","slug":"elastikk-vil-gjore-norgespris-overflodig","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/no\/nyheter\/elastikk-vil-gjore-norgespris-overflodig\/","title":{"rendered":"Elastikk vil gj\u00f8re \u00abNorgespris\u00bb overfl\u00f8dig"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-seriegrunder-erlend-falch-pedersen-bygger-operasjonelle-verktoy-for-nettselskapene-malet-er-en-mer-tilpasningsdyktig-stromhverdag-og-lavere-nettleie\">Seriegr\u00fcnder Erlend Falch-Pedersen bygger operasjonelle verkt\u00f8y for nettselskapene. M\u00e5let er en mer tilpasningsdyktig str\u00f8mhverdag \u2013 og lavere nettleie.<\/h2>\n\n\n\n<p><a href=\"https:\/\/www.elastikk.com\/\">Elastikk <\/a>ble etablert i 2025 og har allerede sikret finansiering for det neste \u00e5ret. Selskapet teller fem personer, hvorav to er p\u00e5 heltid, og har inng\u00e5tt samarbeidsavtaler med flere nettselskaper. N\u00e5 handler alt om \u00e5 bygge den f\u00f8rste versjonen kundene faktisk vil betale for.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5: <\/strong><a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/fra-magefolelse-til-malt-innsikt-slik-fikk-carepacks-og-tasteforge-hjelp-av-smart-innovation-norways-katapult\/\">Fra magef\u00f8lelse til m\u00e5lt innsikt \u2013 slik fikk CarePacks og TasteForge hjelp av Smart Innovation Norways katapult<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2013 Vi skal levere verkt\u00f8y som gj\u00f8r det enklere for nettselskapene \u00e5 p\u00e5virke forbrukerne og legge til rette for smartere bruk av str\u00f8m. Den nye idealkunden er ikke \u00abflatt forbruk\u00bb, men en tilpasningsdyktig forbruker, sier Erlend Falch-Pedersen, gr\u00fcnder og daglig leder i Elastikk.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hva-elastikk-bygger\">Hva Elastikk bygger<\/h4>\n\n\n\n<p>Kjernel\u00f8sningen er en kapasitetsoverv\u00e5ker som kombinerer v\u00e6rdata, produksjons- og forbruksprognoser med prissignaler. Det unike, if\u00f8lge Falch-Pedersen, er en modell som kvantifiserer hvordan energipris p\u00e5virker forbruk i et gitt omr\u00e5de.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited.jpg\" alt=\"\" class=\"wp-image-29787\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited.jpg 2000w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited-300x169.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited-1024x576.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited-768x432.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited-1536x864.jpg 1536w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-3-edited-18x10.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Daglig leder Erlend Falch-Pedersen h\u00e5per \u00e5 ha en MVP klar f\u00f8r nytt\u00e5r.<\/figcaption><\/figure>\n\n\n\n<p>\u2013 Vi kan svare p\u00e5 sp\u00f8rsm\u00e5let \u00abhva skjer med forbruket hvis prisen endres med \u00e9n krone?\u00bb Det gir nettselskapene et nytt, operativt grep for \u00e5 frigj\u00f8re kapasitet \u2013 ved \u00e5 bruke pris sammen med v\u00e6r og produksjon, forklarer gr\u00fcnderen.<\/p>\n\n\n\n<p>L\u00f8sningen utvikles tett med utvalgte nettselskaper. Ambisjonen er \u00e5 n\u00e5 en MVP (Minimum Viable Product), som p\u00e5 norsk kan oversettes til enkleste brukbare produkt, f\u00f8r \u00e5rsskiftet som minst \u00e9n kunde \u00f8nsker \u00e5 ta i bruk og betale for.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hvorfor-dette-trengs-na\">Hvorfor dette trengs n\u00e5<\/h4>\n\n\n\n<p>Overgangen til mer uregulerbar kraft (som vind) gj\u00f8r kraftbalansen krevende. N\u00e5r produksjonen svinger, m\u00e5 forbruket i st\u00f8rre grad flytte seg.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5:<\/strong> <a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/totalctrl-digitaliserer-kjokken-for-a-kutte-matsvinn-og-kostnader-na-soker-de-nye-kunder\/\">TotalCtrl digitaliserer kj\u00f8kken for \u00e5 kutte matsvinn og kostnader \u2013 n\u00e5 s\u00f8ker de nye kunder<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2013 Nettkundene trenger bedre insentiver og informasjon. Klarer vi \u00e5 tilpasse oss mer fornybar kraft, blir str\u00f8mmen rimeligere og nettet utnyttet bedre. Vi \u00f8nsker \u00e5 gi nettselskapene verkt\u00f8yene som gj\u00f8r det mulig i praksis, sier Falch-Pedersen.<\/p>\n\n\n\n<div class=\"wp-block-group customSinFactBox\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-om-elastikk\">Om Elastikk<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Etablert: 2025 (registrert i januar, fullt fokus fra mars)<\/li>\n\n\n\n<li>Team: 5 personer (2 p\u00e5 heltid)<\/li>\n\n\n\n<li>Kunder\/partnere: Samarbeidsavtaler med flere nettselskaper<\/li>\n\n\n\n<li>Produkt: Kapasitetsoverv\u00e5ker som kombinerer v\u00e6r-, produksjons- og forbruksprognoser med prissignaler<\/li>\n\n\n\n<li>M\u00e5l 2025: MVP (Minimum Viable Product) som betalende kunde tar i bruk f\u00f8r \u00e5rsskiftet<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n<\/div><\/div>\n\n\n\n<p>Tor Frydenberg, inkubatorr\u00e5dgiver i Smart Innovation Norway, mener Elastikk treffer rett i skj\u00e6ringspunktet energi-AI-klima.<\/p>\n\n\n\n<p>\u2013 Selskapet tikker av alle boksene og g\u00e5r inn i et omr\u00e5de vi vil satse mer p\u00e5: Verkt\u00f8y for nettselskaper. Vi liker at teamet tester ofte, f\u00e5r kundefeedback og justerer kursen. Det \u00f8ker sjansen for \u00e5 treffe betalingsvilje raskt.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-verdifull-inkubatorhjelp\">Verdifull inkubatorhjelp<\/h4>\n\n\n\n<p>Elastikk er nytt medlem i inkubatoren til Smart Innovation Norway.<\/p>\n\n\n\n<p>\u2013 Som gr\u00fcnder trenger du kompetanse, nettverk og sparring \u2013 b\u00e5de mentalt og faglig. Inkubatoren gir tilgang p\u00e5 eksperter og folk som har st\u00e5tt i tilsvarende reiser. Det gj\u00f8r oss raskere og tryggere i byggingen, sier Falch-Pedersen.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"987\" height=\"740\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/tor-crop-edited.png\" alt=\"\" class=\"wp-image-29788\" style=\"width:400px\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/tor-crop-edited.png 987w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/tor-crop-edited-300x225.png 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/tor-crop-edited-768x576.png 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/tor-crop-edited-16x12.png 16w\" sizes=\"auto, (max-width: 987px) 100vw, 987px\" \/><figcaption class=\"wp-element-caption\">Tor \u00d8. Frydenberg er seniorkonsulent hos Smart Innovation Norway og veileder flere oppstartselskaper gjennom inkubatoren.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>Mentor Frydenberg legger til at det ogs\u00e5 hjelper \u00e5 jobbe med en seriegr\u00fcnder som Falch-Pedersen:<\/p>\n\n\n\n<p>\u2013 Det gj\u00f8r r\u00e5dgivningen mer effektiv \u2013 og vi kommer raskere til kjernen. Samtidig er han tilpasningsdyktig, og det er avgj\u00f8rende i denne fasen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-det-ultimate-malet\">Det ultimate m\u00e5let<\/h4>\n\n\n\n<p>For Falch-Pedersen er effekten tydelig dersom Elastikk lykkes:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Lavere nettleie over tid, gjennom smartere kapasitetsutnyttelse.<\/li>\n\n\n\n<li>Bedre balanse i kraftsystemet med mer fornybar energi.<\/li>\n\n\n\n<li>Tryggere og rimeligere energi for samfunnet.<\/li>\n<\/ol>\n\n\n\n<p>\u2013 Mange tenker at ordningen med \u00abNorgespris\u00bb l\u00f8ser alt n\u00e5, men det er en stor regning i bakgrunnen. V\u00e5r ambisjon er \u00e5 gj\u00f8re Norgespris overfl\u00f8dig. Det er en god oppsummering, sier gr\u00fcnderen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5: <\/strong><a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/smart-robot-skal-hjelpe-bygg-a-bruke-strommen-klokere\/\">Smart robot skal hjelpe bygg \u00e5 bruke str\u00f8mmen klokere<\/a><\/li>\n<\/ul>\n\n\n\n<p>Norgespris&nbsp;er en ny, statlig ordning, som gir nordmenn en forutsigbar str\u00f8mpris gjennom \u00e5ret. Den er frivillig og gjelder fra 1. oktober 2025.<\/p>\n\n\n\n<p>F\u00e5r Erlend Falch-Pedersen det som han vil, kan Norge spare store summer p\u00e5 \u00e5 ta i bruk Elastikks l\u00f8sning \u2013 og da vil det ikke v\u00e6re n\u00f8dvendig \u00e5 tilby Norgespris.<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Seriegr\u00fcnder Erlend Falch-Pedersen bygger operasjonelle verkt\u00f8y for nettselskapene. M\u00e5let er en mer tilpasningsdyktig str\u00f8mhverdag \u2013 og lavere nettleie.<\/p>\n","protected":false},"author":5,"featured_media":29785,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[71],"class_list":["post-29779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-innovasjon"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Elastikk vil gj\u00f8re \u00abNorgespris\u00bb overfl\u00f8dig - Smart Innovation Norway<\/title>\n<meta name=\"description\" content=\"Seriegr\u00fcnder Erlend Falch-Pedersen bygger operasjonelle verkt\u00f8y for nettselskapene. M\u00e5let er en mer tilpasningsdyktig str\u00f8mhverdag \u2013 og lavere nettleie.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/elastikk-vil-gjore-norgespris-overflodig\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Elastikk vil gj\u00f8re \u00abNorgespris\u00bb overfl\u00f8dig\" \/>\n<meta property=\"og:description\" content=\"Seriegr\u00fcnder Erlend Falch-Pedersen bygger operasjonelle verkt\u00f8y for nettselskapene. M\u00e5let er en mer tilpasningsdyktig str\u00f8mhverdag \u2013 og lavere nettleie.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/elastikk-vil-gjore-norgespris-overflodig\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Innovation Norway\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smart.innovation.norway\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-02T13:26:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-06T10:10:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/10\/Elastikk_Erlend-og-Tor-4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1333\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mari Kristine Buckholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@NCESmart\" \/>\n<meta name=\"twitter:site\" content=\"@NCESmart\" \/>\n<meta name=\"twitter:label1\" content=\"Skrevet av\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mari Kristine Buckholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutter\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/\"},\"author\":{\"name\":\"Mari Kristine Buckholm\",\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/#\\\/schema\\\/person\\\/0d5acb2863672da7d6fa210f82992592\"},\"headline\":\"Elastikk vil gj\u00f8re \u00abNorgespris\u00bb overfl\u00f8dig\",\"datePublished\":\"2025-10-02T13:26:30+00:00\",\"dateModified\":\"2025-10-06T10:10:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/\"},\"wordCount\":690,\"publisher\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartinnovationnorway.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Elastikk_Erlend-og-Tor-4.jpg\",\"keywords\":[\"innovasjon\"],\"articleSection\":[\"Nyheter\"],\"inLanguage\":\"nb-NO\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/\",\"url\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/\",\"name\":\"Elastikk vil gj\u00f8re \u00abNorgespris\u00bb overfl\u00f8dig - Smart Innovation Norway\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/nyheter\\\/elastikk-vil-gjore-norgespris-overflodig\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartinnovationnorway.com\\\/wp-content\\\/uploads\\\/2025\\\/10\\\/Elastikk_Erlend-og-Tor-4.jpg\",\"datePublished\":\"2025-10-02T13:26:30+00:00\",\"dateModified\":\"2025-10-06T10:10:50+00:00\",\"description\":\"Seriegr\u00fcnder Erlend Falch-Pedersen bygger operasjonelle verkt\u00f8y for nettselskapene. 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