{"id":29680,"date":"2025-09-12T08:26:11","date_gmt":"2025-09-12T06:26:11","guid":{"rendered":"https:\/\/smartinnovationnorway.com\/?p=29680"},"modified":"2025-12-08T12:44:43","modified_gmt":"2025-12-08T11:44:43","slug":"fra-magefolelse-til-malt-innsikt-slik-fikk-carepacks-og-tasteforge-hjelp-av-smart-innovation-norways-katapult","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/no\/nyheter\/fra-magefolelse-til-malt-innsikt-slik-fikk-carepacks-og-tasteforge-hjelp-av-smart-innovation-norways-katapult\/","title":{"rendered":"Fra magef\u00f8lelse til m\u00e5lt innsikt \u2013 slik fikk CarePacks og TasteForge hjelp av Smart Innovation Norways katapult"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-med-smart-innovation-norways-katapult-som-testarena-har-teknologiselskapet-tasteforge-utviklet-en-ai-basert-innovasjonsplattform-for-dagligvarebransjen-pa-fem-maneder-utviklet-teamet-en-operasjonell-losning-som-strukturerer-ideutvikling-modellerer-scenarioer-og-validerer-produktkonsepter\">Med Smart Innovation Norways katapult som testarena har teknologiselskapet TasteForge utviklet en AI-basert innovasjonsplattform for dagligvarebransjen. P\u00e5 fem m\u00e5neder utviklet teamet en operasjonell l\u00f8sning som strukturerer id\u00e9utvikling, modellerer scenarioer og validerer produktkonsepter.<\/h2>\n\n\n\n<p><strong>\u2013 <\/strong>Vi \u00f8nsket \u00e5 bygge en ny type innovasjonsprosess for FMCG-sektoren, der beslutninger om produktutvikling kunne tas basert p\u00e5 data og innsikt \u2013 ikke bare magef\u00f8lelse, forteller Stig Ola Johansen, medgr\u00fcnder i<a href=\"https:\/\/carepacks.no\/\"> CarePacks<\/a> og <a href=\"https:\/\/www.tasteforge.ai\/\">TasteForge<\/a>.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5:<\/strong> <a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/digitaliseringsministeren-jeg-har-stjerner-i-oynene-etter-besoket-hos-smart-innovation-norway\/\">Digitaliseringsministeren: \u2013 Jeg har stjerner i \u00f8ynene etter bes\u00f8ket hos Smart Innovation Norway<\/a><\/li>\n\n\n\n<li><strong>Les ogs\u00e5:<\/strong> <a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/lo-roser-smart-innovation-norways-beredskapssatsing-avgjorende-for-norge\/\">LO roser Smart Innovation Norways beredskapssatsing: \u2013 Avgj\u00f8rende for Norge<\/a><\/li>\n<\/ul>\n\n\n\n<p>Sistnevnte selskap ble etablert i 2024 og leverer en AI-drevet innovasjonsplattform for s\u00e5kalte raske forbruksvarer (FMCG \u2013 Fast-Moving Consumer Goods), som kombinerer markedsdata, forbrukerinnsikt og arbeidsflyt i ett verkt\u00f8y. Typiske eksempler p\u00e5 slike dagligvarer kan v\u00e6re mat og drikke, snacks, hygieneartikler, (s\u00e5pe, tannkrem), rengj\u00f8ringsmidler, batterier, osv.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"997\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2.jpg\" alt=\"\" class=\"wp-image-29683\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2.jpg 2000w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2-300x150.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2-1024x510.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2-768x383.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2-1536x766.jpg 1536w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-2-18x9.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Slik ser plattformen til TasteForge ut.<\/figcaption><\/figure>\n\n\n\n<p>CarePacks utvikler og selger sunn snacks og gavepakker som gj\u00f8r det enklere \u00e5 ta b\u00e6rekraftige valg i en travel hverdag, og har som kunde av TasteForge allerede nytt godt av l\u00f8sningen som ble utviklet i katapultprosjektet.<\/p>\n\n\n\n<p>\u2013 Vi s\u00e5 at det manglet verkt\u00f8y som kunne koble trender, markedsdata og produktideer p\u00e5 en strukturert og skalerbar m\u00e5te, utdyper Johansen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-test-before-invest\">\u00abTest before invest\u00bb<\/h4>\n\n\n\n<p>Smart Innovation Norways katapult er en del av ordningen Norsk katapult, som forvaltes av Siva. Programmet skal sikre et nasjonalt tilbud med fasiliteter og kompetanse for testing, simulering og verifisering til industrien. Smart Innovation Norway er testarena innen anvendt kunstig intelligens (AI) og digitalisering, og hjelper virksomheter med \u00e5 utvikle, teste og simulere produkter og prosesser \u2013 raskere og med lavere risiko.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5:<\/strong> <a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/smakfull-innovasjon-tasteforge-viser-vei-i-smart-innovation-norways-okosystem\/\">Smakfull innovasjon: TasteForge viser vei i Smart Innovation Norways \u00f8kosystem<\/a><\/li>\n<\/ul>\n\n\n\n<p>Det var nettopp dette tilbudet gr\u00fcnderen s\u00e5 verdien i \u00e5 benytte seg av: \u00c5 teste sin l\u00f8sning i et strukturert forl\u00f8p, med tilgang til kompetanse, nettverk og verkt\u00f8y.<\/p>\n\n\n\n<div class=\"wp-block-group customSinFactBox\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-om-smart-innovation-norways-katapult\"><strong>Om Smart Innovation Norways katapult<\/strong><\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Testarena for anvendt kunstig intelligens (AI), simulering og digitalisering, som del av Norsk katapult.<\/li>\n\n\n\n<li>Hjelper bedrifter \u00e5 utvikle, teste og simulere produkter og prosesser \u2013 raskere og med lavere risiko.<\/li>\n\n\n\n<li>Tilgang til eksperter, verkt\u00f8y og testfasiliteter, inkludert virtuelt simulatorsenter i Halden.<\/li>\n\n\n\n<li>Relevant s\u00e6rlig for SMB-er i industri\/energi\/bygg (og kommuner\/partnere) med behov for datadeling og digitale tvillinger.<\/li>\n<\/ul>\n<\/div><\/div>\n\n\n\n<p>\u2013 Form\u00e5let med v\u00e5rt katapultprosjekt var \u00e5 utvikle en AI-basert innovasjonsplattform som kan gi operasjonell verdi tidlig i innovasjonsprosesser. Vi ville bygge en l\u00f8sning som gj\u00f8r det mulig \u00e5 strukturere id\u00e9utvikling, modellere flere parallelle scenarioer og validere konsepter raskt og datast\u00f8ttet \u2013 med spesielt fokus p\u00e5 sunne og b\u00e6rekraftige mat- og drikkevarer, forklarer Johansen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fra-pilot-til-operativ-losning\">Fra pilot til operativ l\u00f8sning<\/h4>\n\n\n\n<p>Prosjektet startet som et 6\u20138 ukers l\u00f8p, men utviklet seg til et fem m\u00e5neders FoU-preget nybrottsarbeid.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5: <\/strong><a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/vi-hjelper-bedrifter-a-konkurrere-pa-internasjonalt-toppniva\/\">\u2013 Vi hjelper bedrifter \u00e5 konkurrere p\u00e5 internasjonalt toppniv\u00e5<\/a><\/li>\n<\/ul>\n\n\n\n<p>\u2013 Resultatet er en tidlig, men operasjonell plattform som kan brukes videre og danne grunnlag for nye innovasjonsprosjekter, forteller Johansen.<\/p>\n\n\n\n<p>Han oppsummerer hvordan l\u00f8sningen fungerer:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Samler og standardiserer trendrapporter, POS-data og innsiktsrapporter i et AI-klart format<\/li>\n\n\n\n<li>Bruker AI-agenter til id\u00e9utvikling, trendanalyse og scenario-modellering<\/li>\n\n\n\n<li>Scorer konsepter for beslutningsst\u00f8tte og raskere validering<\/li>\n<\/ul>\n\n\n\n<p>Plattformen er validert p\u00e5 reelle CarePacks-case og gj\u00f8r det enklere \u00e5 sammenligne flere produktl\u00f8p parallelt.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited.jpg\" alt=\"\" class=\"wp-image-29689\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited.jpg 2000w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited-300x169.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited-1024x576.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited-768x432.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited-1536x864.jpg 1536w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/09\/Stig-Ola-Johansen-CarePacks-TasteForge-Katapult-4-edited-18x10.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Med Smart Innovation Norways katapult som testarena har Johansen og teamet utviklet en operasjonell l\u00f8sning for dagligvare- og forbruksvarebransjen (FMCG).<\/figcaption><\/figure>\n\n\n\n<p>\u2013 Vi har f\u00e5tt en f\u00f8rste versjon av en plattform som faktisk gir oss \u00f8kt innsikt og bedre beslutningsgrunnlag, p\u00e5peker Johansen. Han legger til:<\/p>\n\n\n\n<p><strong>\u2013 <\/strong>For CarePacks betyr det at vi kan validere produktideer raskere, med databackede anbefalinger, og redusere risikoen for feilinvesteringer. For TasteForge betyr det at vi n\u00e5 har et validert fundament for \u00e5 bygge en fullskala SaaS-l\u00f8sning som kan tilbys andre akt\u00f8rer i bransjen.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-neste-steg-og-hvorfor-flere-bor-teste\">Neste steg \u2013 og hvorfor flere b\u00f8r teste<\/h4>\n\n\n\n<p>Johansen forteller at erfaringene fra Katapult-prosjektet tas rett inn i neste fase: Raffinering av plattformen, videreutvikling av teknologien og kommersiell piloteringsfase sammen med industripartnere.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Les ogs\u00e5:<\/strong> <a href=\"https:\/\/smartinnovationnorway.com\/no\/nyheter\/20-ar-med-smarte-og-innovative-losninger\/\">20 \u00e5r med smarte l\u00f8sninger: \u2013 Aldri betydd s\u00e5 mye for s\u00e5 mange som vi gj\u00f8r n\u00e5<\/a><\/li>\n<\/ul>\n\n\n\n<p>Anbefalingen til andre er klar:<\/p>\n\n\n\n<p>\u2013 Katapult gir en fin ramme for \u00e5 teste ut banebrytende ideer med lavere risiko og h\u00f8yere kvalitet. Programmet gir tilgang til kompetanse, nettverk og verkt\u00f8y som setter fart p\u00e5 innovasjonsarbeidet, sier gr\u00fcnderen.<\/p>\n\n\n\n<div style=\"height:41px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><em>Vil du vite hvordan Smart Innovation Norways katapult og testarena kan hjelpe din virksomhet?<\/em><\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/smartinnovationnorway.com\/no\/vare-tjenester\/testarena\/\"><strong>Les mer og ta kontakt<\/strong><\/a><\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Med Smart Innovation Norways katapult som testarena har teknologiselskapet TasteForge utviklet en AI-basert innovasjonsplattform for dagligvarebransjen.<\/p>\n","protected":false},"author":5,"featured_media":29682,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6],"tags":[71,119,176,408],"class_list":["post-29680","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","tag-innovasjon","tag-kunstig-intelligens","tag-norsk-katapult","tag-tasteforge"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.7) - 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