{"id":28420,"date":"2025-01-28T12:23:54","date_gmt":"2025-01-28T11:23:54","guid":{"rendered":"https:\/\/smartinnovationnorway.com\/?p=28420"},"modified":"2025-01-30T14:58:09","modified_gmt":"2025-01-30T13:58:09","slug":"fra-nyetablert-startup-til-break-even-storeshops-reise","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/no\/nyheter\/fra-nyetablert-startup-til-break-even-storeshops-reise\/","title":{"rendered":"Fra nyetablert startup til break-even: Storeshops reise"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-i-2020-meldte-storeshop-grunderne-seg-pa-smart-innovation-norways-intensive-vekstprogram-launchpad-startup-med-en-fersk-bedrift-og-en-god-ide-i-dag-har-de-et-produkt-skreddersydd-for-b2b-netthandel-og-kunder-i-bade-inn-og-utland\">I 2020 meldte Storeshop-gr\u00fcnderne seg p\u00e5 Smart Innovation Norways intensive vekstprogram Launchpad Startup med en fersk bedrift og en god id\u00e9. I dag har de et produkt skreddersydd for B2B-netthandel og kunder i b\u00e5de inn- og utland.<\/h2>\n\n\n\n<p>Storeshop leverer en standardisert l\u00f8sning for netthandel, spesielt utviklet for sm\u00e5 og mellomstore grossister. M\u00e5let er \u00e5 gj\u00f8re det enkelt og effektivt for B2B-grossister \u00e5 opprette nettsider som st\u00f8tter b\u00e5de logistikk- og betalingsl\u00f8sninger.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Les ogs\u00e5:<\/em><\/strong><em> <a href=\"https:\/\/smartinnovationnorway.com\/en\/nyheter\/skaleringen-henger-sammen-med-oppfolging-fra-inkubatoren\/\">\u2013 Skaleringen henger sammen med oppf\u00f8lging fra inkubatoren <\/a><\/em><\/li>\n\n\n\n<li><strong><em>Les ogs\u00e5:<\/em><\/strong><em> <a href=\"https:\/\/www.norskebransjemagasinet.no\/nyheter\/artikel\/storeshop\">\u2013 Alle grossister b\u00f8r ha digital nettbutikkl\u00f8sning <\/a><\/em><\/li>\n<\/ul>\n\n\n\n<p>I l\u00f8pet av fire \u00e5r har oppstartsbedriften n\u00e5dd det m\u00e5let alle gr\u00fcndere dr\u00f8mmer om, men som er s\u00e5 vanskelig \u00e5 f\u00e5 til: Break-even. Inntektene dekker endelig utgiftene. Hvordan har de f\u00e5tt til det? Viktige stikkord er pilotkunder, skalerbar teknologi og kjerneprodukt. Mer om det senere. F\u00f8rst, la oss g\u00e5 tilbake til starten.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kundens-behov-som-utgangspunkt\">Kundens behov som utgangspunkt<\/h4>\n\n\n\n<p>\u2013 Storeshop ble til ved at en kunde faktisk kom til oss med problemstillingen at de mistet mange kunder til st\u00f8rre grossister som hadde bedre innkj\u00f8pssystemer, forteller H\u00e5kon Egge, daglig leder og medgrunnlegger av Storeshop.<\/p>\n\n\n\n<p>Utfordringen til kunden som kom til gr\u00fcndertrioen Fabian Borch, Remi Eriksen og H\u00e5kon Egge var at det ikke fantes noe system som var enkelt nok til \u00e5 implementere i sm\u00e5 og mellomstore selskaper, det vil si selskaper som omsetter for under 100 millioner.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1333\" height=\"2000\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5.jpg\" alt=\"\" class=\"wp-image-28427\" style=\"width:450px\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5.jpg 1333w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5-200x300.jpg 200w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5-682x1024.jpg 682w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5-768x1152.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5-1024x1536.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-5-8x12.jpg 8w\" sizes=\"auto, (max-width: 1333px) 100vw, 1333px\" \/><figcaption class=\"wp-element-caption\">Oda Jenssen Matberg viser frem Storeshops l\u00f8sning. Foto: Mikkel Hauge<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u2013 Systemene i markedet fakturerte mange timer og var veldig tidkrevende \u00e5 sette i gang med. Dette ga oss ideen til \u00e5 lage en standardisert B2B-nettbutikk som er enkel \u00e5 komme i gang med, integrert mot alle de viktigste systemene, og til en pris som er forsvarlig for SMB-markedet, utdyper Egge.<\/p>\n\n\n\n<p>Dette var i 2018. Etter to \u00e5r med utvikling av plattformen i samarbeid med en norsk grossist, ble Storeshop etablert i 2020. Det var samme \u00e5r som gr\u00fcnderne ble en del av Smart Innovation Norways inkubator. F\u00f8rst meldte de seg p\u00e5 vekstprogrammet Launchpad Startup.<\/p>\n\n\n\n<p>\u2013 Her ble det lagt vekt p\u00e5 selve starten av selskapet, hvor vi fokuserte p\u00e5 \u00e5 bygge et produkt som passet bra inn i markedet og jobbet med \u00e5 skaffe de f\u00f8rste kundene. Dette kurset passet bra for oss i den fasen og hjalp oss til \u00e5 gj\u00f8re riktige prioriteringer for \u00e5 f\u00e5 en god start p\u00e5 selskapet, omsetningen og teknologiutviklingen, forklarer Egge.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-skreddersydd-hjelp\">Skreddersydd hjelp<\/h4>\n\n\n\n<p>Dette skulle bare v\u00e6re starten p\u00e5 reisen med Smart Innovation Norway som st\u00f8ttespiller og veileder. I 2024 har Storeshop deltatt i alle selskapets vekstprogrammer \u2013 fra Launchapd Startup, via Launchpad Accelerator, til Launchpad International \u2013 hver etappe med ulikt fokus og l\u00e6rdom tilpasset oppstartsbedriftens fase.<\/p>\n\n\n\n<p>\u2013 Vi har g\u00e5tt hele skolen. Disse programmene har klaffet veldig godt med fasene Storeshop har v\u00e6rt igjennom. I Accelerator var fokuset p\u00e5 \u00e5 skalere selskapet ved \u00e5 skaffe flere kunder, oppdage nye forretningsomr\u00e5der og tilpasse produktet til en mer skalerbar modell for \u00e5 n\u00e5 ut til et bredere marked, forteller gr\u00fcnderen.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><em>Les mer:<\/em><\/strong><em> <a href=\"https:\/\/launchpad.no\/\">Om Launchpad-programmene<\/a> <\/em><\/li>\n<\/ul>\n\n\n\n<p>I l\u00f8pet av denne perioden gjennomf\u00f8rte selskapet ogs\u00e5 finansieringsrunde nummer to, som ga dem kapitalen til \u00e5 gj\u00f8re ferdig programvaren og ansette n\u00f8dvendige personer for \u00e5 skalere selskapet videre.<\/p>\n\n\n\n<p>\u2013 Gjennom Launchpad International l\u00e6rte vi viktige poenger fra Silicon Valley om hvordan man faktisk skaper et produkt som skalerer og hvordan vi kunne ta steget inn i det internasjonale markedet, sier Egge.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1126\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited.jpg\" alt=\"\" class=\"wp-image-28432\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited.jpg 2000w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited-300x169.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited-1024x577.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited-768x432.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited-1536x865.jpg 1536w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-3-edited-18x10.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">Storeshop p\u00e5 stand. Fra venstre: H\u00e5kon Egge og Remi Eriksen. Foto: Mikkel Hauge<\/figcaption><\/figure>\n\n\n\n<p>Reisen til verdens innovasjonshovedstad resulterte i at Storeshop gikk inn i et pilotprosjekt mot det svenske markedet og fikk sine f\u00f8rste kunder der.<\/p>\n\n\n\n<p>\u2013 I tillegg gjorde vi en st\u00f8rre omstrukturering i selskapet, hvor vi rett og slett ga slipp p\u00e5 en del kunder for \u00e5 kunne fokusere mer m\u00e5lrettet p\u00e5 kjerneproduktet og \u00e5 skape skalerbarhet i programvaren. Dette ga oss et kortsiktig tap, men resulterte til slutt i den boosten vi trengte \u00f8konomisk, p\u00e5peker han.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-eventyrlig-vekst\">Eventyrlig vekst<\/h4>\n\n\n\n<p>H\u00f8sten 2024 ble sirkelen sluttet, da Storeshop n\u00e5dde break-even og fullf\u00f8rte sitt l\u00f8p i inkubatoren. Med seg p\u00e5 veien har de hatt dedikerte r\u00e5dgivere fra Smart Innovation Norway.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"alignright size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1102\" height=\"1000\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2022\/01\/celinezappfe-crop2.png\" alt=\"\" class=\"wp-image-25507\" style=\"width:300px\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2022\/01\/celinezappfe-crop2.png 1102w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2022\/01\/celinezappfe-crop2-300x272.png 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2022\/01\/celinezappfe-crop2-1024x929.png 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2022\/01\/celinezappfe-crop2-768x697.png 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2022\/01\/celinezappfe-crop2-13x12.png 13w\" sizes=\"auto, (max-width: 1102px) 100vw, 1102px\" \/><figcaption class=\"wp-element-caption\">Celine Zapffe, inkubatorleder hos Smart Innovation Norway. Foto: Mari K. Buckholm<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\u2013 Storeshops reise er virkelig en suksesshistorie og det har v\u00e6rt utrolig kult \u00e5 f\u00f8lge gr\u00fcnderne p\u00e5 reisen de har v\u00e6rt igjennom. Vi er stolte over hva de har f\u00e5tt til og \u00f8nsker dem masse lykke til videre p\u00e5 reisen, sier Celine Zapffe, inkubatorleder hos Smart Innovation Norway.<\/p>\n\n\n\n<p>Blant Storeshops investorer, er Fortress Fund. Investeringen begrunnes av daglig leder Lorenzo Ruscelli med at selskapet har et sterkt team og at de har god fremdrift med sin l\u00f8sning i markedet. Fondsjefen har f\u00f8lgende \u00e5 si om Storeshops raske vei til suksess:<\/p>\n\n\n\n<p>\u2013 Jeg er ikke overrasket over at de n\u00e5 har g\u00e5tt break-even. Ledelsen har jobbet fokusert og kostnadseffektivt hele veien. De f\u00e5r til mye med lite. Det liker vi som investor.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hvordan-lykkes\">Hvordan lykkes?<\/h4>\n\n\n\n<p>Selv om Storeshop i dag har n\u00e5dd break-even, har de ingen planer om \u00e5 bremse utviklingen. Egge og medgrunnleggerne tar med seg l\u00e6rdommen fra \u00abgr\u00fcnderskolen\u00bb i sin videre drift.<\/p>\n\n\n\n<p>\u2013 Vi har mange forn\u00f8yde kunder som vi jobber sammen med for \u00e5 skape bransjestandarden for B2B-netthandel. Hos Smart Innovation Norway var de veldig tydelige p\u00e5 at fokuset burde ligge p\u00e5 skalerbarhet og skalering. Dette passer godt med hva vi \u00f8nsker \u00e5 oppn\u00e5 og har gitt oss en bra kundebase \u00e5 bygge et selskap p\u00e5. Vi har etablert et nettverk av ressurser som har bidratt til b\u00e5de vekst i selskapet og finansiering av veksten, oppsummerer den daglige lederen.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1125\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited.jpg\" alt=\"\" class=\"wp-image-28435\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited.jpg 2000w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited-300x169.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited-1024x576.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited-768x432.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited-1536x864.jpg 1536w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2025\/01\/Storeshop-6-edited-18x10.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">P\u00e5 kontoret. Fra venstre: Shervin Omrani, Fabian Balder Borch og Egzon Vila. Foto: Mikkel Hauge<\/figcaption><\/figure>\n\n\n\n<p>S\u00e5 tilbake til n\u00f8kkelkriteriene. Hva er de viktigste tipsene og triksene for \u00e5 n\u00e5 break-even p\u00e5 kortest mulig tid? Her er Storeshops \u00absuksessoppskrift\u00bb:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><em>Jobb med kunden tidlig<\/em>\n<ul class=\"wp-block-list\">\n<li><span style=\"color: initial;\">Altfor mange gr\u00fcndere jobber for seg selv med produktutviklingen f\u00f8r de lanserer produktet til markedet. Det er viktig \u00e5 jobbe sammen med kunden fra start for \u00e5 v\u00e6re sikker p\u00e5 at man bygger noe som markedet faktisk har behov for.<\/span> <\/li>\n\n\n\n<li>Storeshop skaffet fire pilotkunder som vi bygget produktet sammen med. Dette sikret at vi hadde et produkt som var godt tilpasset markedets behov da vi senere lanserte produktet i det norske markedet.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Utvikle skalerbar teknologi fra starten a<\/em>v\n<ul class=\"wp-block-list\">\n<li>Bygg teknologien for at det skal skalere&nbsp;raskest og enklest mulig. Er man s\u00e5 heldig \u00e5 skape noe som skalerer organisk, har man gode forutsetninger for \u00e5 lykkes. Uansett er volumet viktig for \u00e5 drive et l\u00f8nnsomt selskap.<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><em>Invester i kjerneproduktet for \u00e5 gj\u00f8re dette best mulig<\/em><ul><li>Det kan v\u00e6re fristende \u00e5 tilby skreddersydde eller andre tilleggstjenester til kundene for \u00e5 generere ekstra inntekter i startfasen. Dette kan p\u00e5 sikt redusere gevinsten og trekke fokus og ressurser vekk fra utviklingen av kjerneproduktet.<\/li><\/ul>\n<ul class=\"wp-block-list\">\n<li>Prioriter i stedet \u00e5 bruke tid p\u00e5 funksjoner som forbedrer tjenesten, skaper merverdi for flere av kundene, og samtidig muliggj\u00f8r raskere skalering. Da vil du f\u00e5 st\u00f8rre utbytte av det som opprinnelig gj\u00f8r tjenesten verdifull for kunden.&nbsp;<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n\n\n\n<div style=\"height:27px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group customSinFactBox\"><div class=\"wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 class=\"wp-block-heading\" id=\"h-om-storeshop\"><strong>Om Storeshop<\/strong><\/h4>\n\n\n\n<p>Storeshop er en norskutviklet nettbutikkl\u00f8sning for B2B-handel p\u00e5 nett med kontorer i b\u00e5de Oslo og Stockholm. Selskapet best\u00e5r i dag av 8 ansatte fordelt p\u00e5 support,&nbsp;utvikling og salg. <\/p>\n\n\n\n<p>Utviklingen av plattformen ble startet i 2018 i samarbeid med en norsk grossist. Etter to \u00e5r med utvikling ble Storeshop lansert i 2020 med fire pilotkunder. Siden den gang har selskapet opplevd en sterk vekst i antall kunder b\u00e5de i Norge og Sverige. <\/p>\n\n\n\n<p>Storeshop er spesielt tilpasset for grossister, agenter, import\u00f8rer og produsenter som \u00f8nsker \u00e5 spare tid i en hektisk hverdag og samtidig \u00f8ke salget sitt mot&nbsp;bedriftskunder. Deres e-handelsl\u00f8sning har de viktigste funksjonene man trenger for \u00e5 lykkes med netthandel. <\/p>\n\n\n\n<p><em>Kilde: <a href=\"https:\/\/www.storeshop.no\/\">Storeshop.no<\/a><\/em><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>I 2020 meldte Storeshop-gr\u00fcnderne seg p\u00e5 Smart Innovation Norways intensive vekstprogram Launchpad Startup med en fersk bedrift og en god id\u00e9. I dag har de et produkt skreddersydd for B2B-netthandel og kunder i b\u00e5de inn- og utland.<\/p>\n","protected":false},"author":5,"featured_media":28423,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14,6,316],"tags":[],"class_list":["post-28420","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inkubator","category-nyheter","category-venture"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Fra nyetablert startup til break-even: Storeshops reise - Smart Innovation Norway<\/title>\n<meta name=\"description\" content=\"I 2020 meldte Storeshop-gr\u00fcnderne seg p\u00e5 Smart Innovation Norways intensive vekstprogram Launchpad Startup med en fersk bedrift og en god id\u00e9. 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