{"id":18156,"date":"2021-07-02T12:35:28","date_gmt":"2021-07-02T10:35:28","guid":{"rendered":"https:\/\/www.smartinnovationnorway.com\/?p=18156"},"modified":"2022-10-21T17:13:14","modified_gmt":"2022-10-21T15:13:14","slug":"smart-innovation-norway-trapper-opp-samarbeidet-med-nordic-innovation-house-i-silicon-valley","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/no\/nyheter\/smart-innovation-norway-trapper-opp-samarbeidet-med-nordic-innovation-house-i-silicon-valley\/","title":{"rendered":"Smart Innovation Norway trapper opp samarbeidet med Nordic Innovation House i Silicon Valley"},"content":{"rendered":"\n

Siden 2018 har Smart Innovation Norway jobbet med Nordic Innovation House i Silicon Valley p\u00e5 ulike m\u00e5ter, blant annet gjennom utviklingen av tre akseleratorprogrammer. N\u00e5 \u00f8nsker partene \u00e5 synliggj\u00f8re hvilke muligheter samarbeidet gir norske startups.<\/strong><\/p>\n\n\n

\n
\"\"
Kristian Bye.<\/figcaption><\/figure>\n<\/div>\n\n\n

\u2013 For Innovasjon Norge og Nordic Innovation House, som er det nordiske samarbeidet og huset vi har i fellesskap i Palo Alto, California, er det helt avgj\u00f8rende \u00e5 ha en god relasjon til og gode forbindelser inn til ulike startup-hubs, inkubatorer og co-working spaces hjemme i Norge fordi det er der veldig mange av de selskapene som etter hvert vil s\u00f8ke seg mot USA befinner seg, sier Kristian Bye, leder for Innovasjon Norges kontor i San Fransisco\/Palo Alto.<\/p>\n\n\n\n

Han forteller at nettopp dette er bakgrunnen for samarbeidet mellom Smart Innovation Norway og Nordic Innovation House.<\/p>\n\n\n\n

\u2013 Smart Innovation Norway er et selskap som driver med forskning og innovasjon og da er det helt \u00e5penbart at vi m\u00e5 ha en tett kobling mot Silicon Valley, som er verdens store innovasjonsmekka. Nordic Innovation House har v\u00e6rt en d\u00f8r\u00e5pner for oss f\u00f8r og hjulpet oss med \u00e5 komme inn i \u00f8kosystemet, for \u00e5 l\u00e6re og bli kjent med investormilj\u00f8et, innovasjonsmilj\u00f8et og gr\u00fcndermilj\u00f8et, forteller Lorenzo Ruscelli, leder for Venture og IT hos Smart Innovation Norway.<\/p>\n\n\n\n

Beste praksis fra Silicon Valley<\/strong><\/h2>\n\n\n
\n
\"\"
Lorenzo Ruscelli.<\/figcaption><\/figure>\n<\/div>\n\n\n

Blant annet var det Ruscellis studietur til Nordic Innovation House h\u00f8sten 2018 som la grunnlaget for dagens akseleratorprogrammer i regi av Smart Innovation Norway, Launchpad Startup, Launchpad Scaleup og Launchpad International.<\/p>\n\n\n\n

\u2013 Det startet da jeg dro over til Silicon Valley i 2018. En av oppgavene gikk ut p\u00e5 \u00e5 bygge kompetanse p\u00e5 \u00e5 drifte inkubator- og akseleratorprogrammer, og danne meg et bilde av beste praksis p\u00e5 det omr\u00e5det. Dette tok jeg med meg tilbake til Smart Innovation Norway, utviklet inkubatoren v\u00e5r og skalerte den basert p\u00e5 det jeg l\u00e6rte der borte, forklarer Ruscelli.<\/p>\n\n\n\n

Han legger til:<\/p>\n\n\n\n

\u2013 Den reisen har v\u00e6rt en stor suksess og har gjort mye for Smart Innovation Norway som selskap. Jeg dro over uten noe som helst nettverk, og de d\u00f8rene som ble \u00e5pnet av Nordic Innovation House og teamet der har v\u00e6t helt avgj\u00f8rende for den kvaliteten vi har p\u00e5 inkubatoren i dag.<\/p>\n\n\n\n

Program for internasjonalisering<\/strong><\/h2>\n\n\n\n

I tillegg til to akseleratorprogrammer som foreg\u00e5r hjemme i Norge for ferske (Launchpad Startup) og modne (Launchpad Scalup) oppstartsbedrifter, tilbyr i dag Smart Innovation Norway ogs\u00e5 et internasjonaliseringsprogram (Launchpad International). Programmet g\u00e5r ut p\u00e5 at gr\u00fcndere fra teknologibaserte startups reiser over til Silicon Valley sammen med r\u00e5dgivere fra Smart Innovation Norway og blir satt i kontakt med relevante akt\u00f8rer fra \u00f8kosystemet der borte.<\/p>\n\n\n\n

\u2013 Dette tilbudet ble ogs\u00e5 bygget i samhandling med Nordic Innovation House. Det f\u00f8rste selskapet vi tok med over, var LeadX. I Silicon Valley ble de introdusert for investorer og partnere som de jobber videre med den dag i dag, forteller Ruscelli.<\/p>\n\n\n\n

Senere har b\u00e5de Unloc og Hypatia Learning blitt tatt med p\u00e5 samme reise. I l\u00f8pet av det siste halvannet \u00e5ret har koronapandemien satt en effektiv stopper for tilsvarende turer, men programmet sparkes i gang igjen i november 2021.<\/p>\n\n\n\n

Det kan ogs\u00e5 nevnes at ogs\u00e5 andre startups i Smart Innovation Norways nettverk, deriblant Super Radio, Mobile Software og TotalCtrl, enten har deltatt i programmer i regi av Nordic Innovation House eller v\u00e6rt p\u00e5 bes\u00f8k og f\u00e5tt bistand i Silicon Valley.<\/p>\n\n\n\n

\"\"
\u00abThe Silicon Valley Mindset\u00bb er et eget begrep som gjerne vises til i startup-milj\u00f8er. Det g\u00e5r ut p\u00e5 \u00e5 tenke stort og feile raskt, eller \u00abthink big, fail fast\u00bb.<\/figcaption><\/figure>\n\n\n\n

Nettverk og h\u00f8ykompetente ressurser<\/strong><\/h2>\n\n\n\n

\u2013 Det vi f\u00f8rst og fremst kan bidra med er det nettverket som vi har bygget gjennom ti \u00e5r som et sentralt og naturlig m\u00f8tepunkt mellom nordiske selskaper og et \u00f8kende og verdifullt nettverk i Silicon Valley. Norden er ikke en stor eller veldig prioritert region for investorer og milj\u00f8er her borte, men det er en region man ser p\u00e5 med interesse i forhold til b\u00e5de innovasjon, b\u00e6rekraft og ansvarlighet, sier Bye.<\/p>\n\n\n\n

Han r\u00f8per at de nordiske landene har et sterkt omd\u00f8mme, mye takket v\u00e6re at mentorene og ressursene som brukes i programmene til Nordic Innovation House er mennesker som gjennom de siste fem-ti \u00e5rene har f\u00e5tt en dypere forst\u00e5else for nordisk businesskultur og den nordiske innovasjonsscenen.<\/p>\n\n\n\n

\u2013 Vi omgir oss ikke bare med nordiske kolleger som jobber for de respektive organisasjonene, men ogs\u00e5 med et hundretalls h\u00f8ykompetente ressurser som bor og jobber i Silicon Valley. Dette gir et springbrett for selskaper som trenger \u00e5 knytte kontakter n\u00e5r de kommer over hit, som er ganske unikt, p\u00e5peker Bye (bildet).<\/p>\n\n\n\n

Det unike tankesettet<\/strong><\/h2>\n\n\n\n

\u00abThe Silicon Valley Mindset\u00bb er et eget begrep som gjerne vises til i startup-milj\u00f8er. If\u00f8lge Bye g\u00e5r det ut p\u00e5 \u00e5 tenke stort og feile raskt, eller \u00abthink big, fail fast\u00bb.<\/p>\n\n\n\n

\u2013 Det handler om en vilje til \u00e5 tenke globalt og offensivt p\u00e5 egen id\u00e9s vegne. Nordmenn og nordiske selskaper har en nok en tendens til \u00e5 gi seg selv mer tid og bygge mer stein for stein enn det som er tankesettet her borte. Har du bevis for at noe har et markedspotensial og fungerer brukbart, handler det om \u00e5 gi gass og f\u00e5 inn de r\u00e5dgiverne, menneskene og pengene som skal til for \u00e5 ta det til rask skalering, forklarer han.<\/p>\n\n\n\n

En annen viktig del av tankesettet handler om \u00e5 v\u00e6re \u00e5pen, diskutere ideer, ikke holde tilbake og la menneskene du m\u00f8ter f\u00e5 anledning til \u00e5 hjelpe deg. Suksessrike gr\u00fcndere hjelper gjerne nye startups, og denne rause \u00abpay it forward\u00bb-kulturen er ganske unik.<\/p>\n\n\n\n

Bye er tydelig p\u00e5 at s\u00e6rlig bedrifter i teknologisektoren, som beveger seg raskt og det er en \u00abthe winner takes it all\u00bb-logikk i markedsutviklingen, b\u00f8r ta innover seg tankesettet i Silicon Valley.<\/p>\n\n\n\n

\u2013 Jeg tror definitivt man har veldig mye igjen for det, og i alle fall forst\u00e5 at det er slik dine globale konkurrenter kommer til \u00e5 oppf\u00f8re seg. \u00abGo big or go home\u00bb, kan det sies litt kynisk. Man er opptatt av selskaper som skalerer fort og som blir mye verdt, det er det ikke tvil om. Heldigvis har vi norske selskaper som beviser at man f\u00e5r det til, og det er veldig g\u00f8y, avslutter Bye.<\/p>\n","protected":false},"excerpt":{"rendered":"

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