{"id":26687,"date":"2023-08-15T15:42:29","date_gmt":"2023-08-15T13:42:29","guid":{"rendered":"https:\/\/smartinnovationnorway.com\/?p=26687"},"modified":"2023-08-17T08:55:21","modified_gmt":"2023-08-17T06:55:21","slug":"volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/en\/nyheter\/fortress-fund-is-an-important-investor\/","title":{"rendered":"The V\u00f6lur founder: \"Fortress Fund is an important investor\""},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>Fortress Fund invests in companies contributing to new jobs and green transition \u2013 with the potential to succeed internationally. V\u00f6lur is one of the startups the fund has invested in.<\/strong><\/h2>\n\n\n\n<p>V\u00f6lur's journey began in 2019, and that same fall, they participated in and won Smart Innovation Norway's intensive growth program, Launchpad, which was then known as Pangstart Gr\u00fcnder.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Read also:&nbsp;<a href=\"https:\/\/smartinnovationnorway.com\/en\/nyheter\/vant-nye-pangstart-grunder-i-starten-var-det-fa-som-skjonte-hva-vi-drev-med\/\">Won Pangstart Gr\u00fcnder: \"In the beginning, nobody understood what we were doing\"<\/a><\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>\"Today, V\u00f6lur is a global company with its headquarters in Norway and customers in both Europe and the USA. With deep technological and industry knowledge, V\u00f6lur has created an optimization solution that redefines decision-making in the meat industry using artificial intelligence (AI). V\u00f6lur's solution contributes to a more profitable balance between supply and demand, increases the value per kilo of finished products, improves delivery rates, and achieves up to 10 percent higher utilization of animals. Optimal animal utilization is crucial for making the meat industry more sustainable in the future,\" says Robert Ekrem, founder, and CEO of <a href=\"https:\/\/volur.no\/\">V\u00f6lur<\/a>.<\/p>\n\n\n\n<p>At the beginning of the year, the Norwegian startup landed a deal with JBS USA, one of the world's largest meat producers. V\u00f6lur is currently implementing its solution with the giant to demonstrate improvements in slaughter sorting and cutting plans. The goal is to ensure the optimal use of each animal at the operational level.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Read also:&nbsp;<a href=\"https:\/\/www.shifter.no\/nyheter\/norsk-slakte-ai-gjor-det-fett-hos-amerikansk-matgigant\/270340\">Norwegian slaughter AI thriving with American food giant<\/a><\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">\"Perfect investment opportunity\"<\/h3>\n\n\n\n<p>According to the CEO of <a href=\"https:\/\/fortressfund.no\/\">Fortress Fund<\/a>, Lorenzo Ruscelli, V\u00f6lur is a perfect example of the type of startups the fund wants to invest in.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1035\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851.jpg\" alt=\"In 2019, V\u00f6lur won the intensive growth program Pangstart Gr\u00fcnder, which is now called Launchpad. Photo: Mari K. Buckholm\" class=\"wp-image-26690\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851.jpg 2000w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851-300x155.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851-1024x530.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851-768x397.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851-1536x795.jpg 1536w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Volur-vinner-Pangstart-Grunder-host-2019-e1692106594851-18x9.jpg 18w\" sizes=\"auto, (max-width: 2000px) 100vw, 2000px\" \/><figcaption class=\"wp-element-caption\">In 2019, V\u00f6lur won the intensive growth program Pangstart Gr\u00fcnder, which is now called Launchpad. Photo: Mari K. Buckholm<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\"Fortress Fund has had the pleasure of getting to know Robert and the rest of the V\u00f6lur team over time. They have impressed us with what they have achieved, and we believe they have what it takes to succeed commercially while contributing to reducing the industry's environmental footprint,\" he says.<\/p>\n\n\n\n<p>Ruscelli has great faith in V\u00f6lur's technology and is closely following the company's global success.<\/p>\n\n\n\n<p>\"The investment we have made alongside Norwegian investment communities like Startup Lab and Idekapital, as well as American players like Fusion Fund, will help realize V\u00f6lur's growth ambitions,\" the fund manager emphasizes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Wanted Fortress Fund on the team<\/h3>\n\n\n\n<p>Ekrem is very pleased to have Fortress Fund as an investor. The fund's connection to Smart Innovation Norway and its unique innovation platform is a crucial reason.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1430\" height=\"850\" src=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-Ekrem-under-Partnerkonferansen-2020-e1692106137374.jpg\" alt=\"Robert Ekrem presents V\u00f6lur&#039;s business concept at the Partner Conference 2020. Photo: Mari K. Buckholm.\" class=\"wp-image-26688\" srcset=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-Ekrem-under-Partnerkonferansen-2020-e1692106137374.jpg 1430w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-Ekrem-under-Partnerkonferansen-2020-e1692106137374-300x178.jpg 300w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-Ekrem-under-Partnerkonferansen-2020-e1692106137374-1024x609.jpg 1024w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-Ekrem-under-Partnerkonferansen-2020-e1692106137374-768x457.jpg 768w, https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-Ekrem-under-Partnerkonferansen-2020-e1692106137374-18x12.jpg 18w\" sizes=\"auto, (max-width: 1430px) 100vw, 1430px\" \/><figcaption class=\"wp-element-caption\">Robert Ekrem presents V\u00f6lur's business concept at the Partner Conference 2020. Photo: Mari K. Buckholm.<\/figcaption><\/figure>\n<\/div>\n\n\n<p>\"Fortress Fund is a good investor with several talented people we have known for a long time. They are closely integrated with Smart Innovation Norway, where we have been part of the ecosystem since we started V\u00f6lur. This made Fortress Fund an investor we wanted to have on board, and we are very happy with the collaboration,\" he comments.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Read also:&nbsp;<a href=\"https:\/\/fortressfund.no\/er-du-teknologigrunder-med-internasjonale-ambisjoner-og-trenger-kapital-kontakt-fortress-fund\/\">Are you a technology entrepreneur with international ambitions and in need of capital?<\/a><\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>The founder experiences that the investment is valuable in more ways than just financially.<\/p>\n\n\n\n<p>\"Naturally, the investment itself is important, but Fortress Fund also has the opportunity to follow up with new investments. They have several strong resources that can help us with unique expertise in both building growth companies and internationalization,\" concludes Robert Ekrem.<\/p>","protected":false},"excerpt":{"rendered":"<p>Fortress Fund investerer kapital og kunnskap i selskaper som bidrar til nye arbeidsplasser og gr\u00f8nn omstilling med potensial til \u00e5 lykkes internasjonalt. V\u00f6lur er ett av selskapene fondet har satset p\u00e5. <\/p>","protected":false},"author":5,"featured_media":26689,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[6,316],"tags":[244,338,119,67],"class_list":["post-26687","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nyheter","category-venture","tag-ai","tag-fortress-fund","tag-kunstig-intelligens","tag-startup"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.7 (Yoast SEO v27.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>V\u00f6lur-gr\u00fcnderen: \u2013 Fortress Fund er en viktig investor for oss<\/title>\n<meta name=\"description\" content=\"Fortress Fund investerer kapital og kunnskap i selskaper som bidrar til nye arbeidsplasser og gr\u00f8nn omstilling med potensial til \u00e5 lykkes internasjonalt. 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V\u00f6lur er ett av selskapene fondet har satset p\u00e5.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/smartinnovationnorway.com\/en\/nyheter\/fortress-fund-is-an-important-investor\/\" \/>\n<meta property=\"og:site_name\" content=\"Smart Innovation Norway\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/smart.innovation.norway\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-08-15T13:42:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-08-17T06:55:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/smartinnovationnorway.com\/wp-content\/uploads\/2023\/08\/Robert-i-Volur.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"1500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Mari Kristine Buckholm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:title\" content=\"V\u00f6lur-gr\u00fcnderen: \u2013 Fortress Fund er en viktig investor for oss\" \/>\n<meta name=\"twitter:creator\" content=\"@NCESmart\" \/>\n<meta name=\"twitter:site\" content=\"@NCESmart\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Mari Kristine Buckholm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/\"},\"author\":{\"name\":\"Mari Kristine Buckholm\",\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/#\\\/schema\\\/person\\\/0d5acb2863672da7d6fa210f82992592\"},\"headline\":\"V\u00f6lur-gr\u00fcnderen: \u2013 Fortress Fund er en viktig investor for oss\",\"datePublished\":\"2023-08-15T13:42:29+00:00\",\"dateModified\":\"2023-08-17T06:55:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/\"},\"wordCount\":592,\"publisher\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartinnovationnorway.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Robert-i-Volur.jpg\",\"keywords\":[\"AI\",\"Fortress Fund\",\"kunstig intelligens\",\"startup\"],\"articleSection\":[\"Nyheter\",\"Venture\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/\",\"url\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/\",\"name\":\"V\u00f6lur-gr\u00fcnderen: \u2013 Fortress Fund er en viktig investor for oss\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/no\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/smartinnovationnorway.com\\\/nyheter\\\/volur-grunderen-fortress-fund-er-en-viktig-investor-for-oss\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/smartinnovationnorway.com\\\/wp-content\\\/uploads\\\/2023\\\/08\\\/Robert-i-Volur.jpg\",\"datePublished\":\"2023-08-15T13:42:29+00:00\",\"dateModified\":\"2023-08-17T06:55:21+00:00\",\"description\":\"Fortress Fund investerer kapital og kunnskap i selskaper som bidrar til nye arbeidsplasser og gr\u00f8nn omstilling med potensial til \u00e5 lykkes internasjonalt. 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