{"id":15072,"date":"2020-05-29T15:13:16","date_gmt":"2020-05-29T13:13:16","guid":{"rendered":"https:\/\/www.smartinnovationnorway.com\/?p=15072"},"modified":"2025-03-31T12:27:24","modified_gmt":"2025-03-31T10:27:24","slug":"pangstart-grunder-revolusjonerer-motebransjen-med-teknologi","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/en\/nyheter\/pangstart-grunder-revolusjonerer-motebransjen-med-teknologi\/","title":{"rendered":"Pangstart-gr\u00fcnder revolusjonerer motebransjen med teknologi"},"content":{"rendered":"<h4 class=\"wp-block-heading\" id=\"h-hjelper-dem-med-a-spare-117-arbeidsdager-i-aret\"><strong>\u2013 Hjelper dem med \u00e5 spare 117 arbeidsdager i \u00e5ret<\/strong><\/h4>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-gjennom-sitt-oppstartsselskap-modaresa-vil-norsk-franske-stephanie-smith-lette-arbeidet-til-en-tradisjonsrik-og-stolt-bransje-med-nyskapende-innkjopsteknologi\">Gjennom sitt oppstartsselskap ModaResa, vil norsk-franske Stephanie Smith lette arbeidet til en tradisjonsrik og stolt bransje med nyskapende innkj\u00f8psteknologi.<\/h5>\n\n\n\n<p>\u2013 Vi r\u00f8sker opp i en ganske konservativ industri. Motebransjen er en av f\u00e5 industrier som ikke har fornyet seg p\u00e5 lang tid. Ironisk nok er dette en industri som er forbundet med innovasjon og fornyelse, men da p\u00e5 designsiden og ikke n\u00e5r det gjelder prosesser. Det er det som er spennende, sier Stephanie Smith, grunnlegger og utvikler av moteappen <a href=\"https:\/\/modaresa.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ModaResa<\/a>.<\/p>\n\n\n\n<p>Hun er halvt norsk, halvt fransk, og har reist mye i l\u00f8pet av sitt 30 \u00e5r lange liv. P\u00e5 to \u00e5r har hun etablert en startup, f\u00e5tt p\u00e5 plass et team p\u00e5 fire personer og sikret seg tre betalende kunder i form av store motehus. N\u00e5 er hun deltaker i Smart Innovation Norways Pangstart Gr\u00fcnder-program.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><em><strong>Les ogs\u00e5 (D2): <a href=\"https:\/\/www.dn.no\/d2\/mote\/stephanie-smith\/modaresa\/mote\/-vil-tvinge-bransjen-til-a-tenke-annerledes\/2-1-783408\" target=\"_blank\" rel=\"noreferrer noopener\">\u2013 Vil tvinge bransjen til \u00e5 tenke annerledes<\/a><\/strong><\/em><\/li>\n<\/ul>\n\n\n\n<p>\u2013 Vi var raske med \u00e5 teste og f\u00e5 ut l\u00f8sningen p\u00e5 markedet, men vi er fortsatt i en tidlig fase. Jeg har for eksempel aldri pitchet, vi trenger etter hvert \u00e5 hente inn kapital og det er mye som m\u00e5 finpusses og vi har masse igjen \u00e5 l\u00e6re. Det er motivasjonen for \u00e5 delta i Pangstart, forteller Smith.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-alt-automatiseres\"><strong>Alt automatiseres<\/strong><\/h6>\n\n\n\n<p>ModaResa er en s\u00e5kalt B2B (business-to-business) SaaS (Software as a Service) og tilbyr en nettapplikasjon som er beregnet for innkj\u00f8psdelen av motebransjen. Appen hjelper mote- og sportsmerkeakt\u00f8rer med \u00e5 fylle kalenderen p\u00e5 en mest mulig strategisk m\u00e5te.<\/p>\n\n\n\n<p>\u2013 V\u00e5r l\u00f8sning hjelper dem med \u00e5 spare i gjennomsnitt 117 arbeidsdager \u00e5rlig ved \u00e5 automatisere og optimalisere koordineringen av deres innsalgsuker med forhandlere verden over, under messer og motemesser, forteller Smith.<\/p>\n\n\n\n<p>Ideen oppstod som f\u00f8lge av hennes erfaringer og observasjoner som konsulent i motebransjen etter at hun studerte ved universitetet Sciences Po i Paris.<\/p>\n\n\n\n<p>\u2013 Det som skjedde var at et \u00abbrand\u00bb startet \u00e5 koordinere internt med salgsagenter og invitere alle forhandlere manuelt omtrent tre m\u00e5neder i forkant av innsalgsukene, noe som skjer minst fire ganger i l\u00f8pet av et \u00e5r, sier hun.<\/p>\n\n\n\n<p>Smith forklarer at det er mange forretningsforhold som skal tas h\u00f8yde for, og som har gjort at dette ikke har kunnet bli automatisert via andre bookingverkt\u00f8y og apper.<\/p>\n\n\n\n<p>\u2013 Via v\u00e5r app automatiseres alt fra A til Z, samtidig som vi ogs\u00e5 samler inn viktig data fra forhandlere under innsalgsukene, r\u00f8per gr\u00fcnderen.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-coronatilpasset-losning\"><strong>Coronatilpasset l\u00f8sning<\/strong><\/h6>\n\n\n\n<p>De siste \u00e5tte ukene har ModaResa jobbet ekstra hardt med b\u00e6rekraftige alternativer for innkj\u00f8p via virtuelle l\u00f8sninger. Dette var p\u00e5 planen for 2021, men coronapandemien satte fart p\u00e5 prosessen.<\/p>\n\n\n\n<p>\u2013 Vi \u00f8nsker ikke bare \u00e5 v\u00e6re et kommunikasjonsverkt\u00f8y, men ogs\u00e5 et b\u00e6rekraftig verkt\u00f8y som l\u00f8fter virksomhetene mot en bedre m\u00e5te \u00e5 jobbe p\u00e5, b\u00e5de \u00f8konomisk og milj\u00f8messig.<\/p>\n\n\n\n<p>\u2013 N\u00e5 kan ikke forhandlere verden over reise p\u00e5 samme m\u00e5te, og alt m\u00e5 gj\u00f8res virtuelt. Derfor har vi f\u00e5tt p\u00e5 plass en l\u00f8sning som lanseres allerede neste mandag, hvor vi integrerer alle slags videoverkt\u00f8y med appen v\u00e5r. Det vil si at alle virtuelle m\u00f8ter, p\u00e5 tvers av tidssoner, kan koordineres automatisk via appen, forteller Smith \u2013 f\u00f8r hun tusler tilbake for \u00e5 delta p\u00e5 siste del av Pangstart-samlingen sammen med ni andre gr\u00fcnderspirer.<\/p>\n\n\n\n<p><strong>Om Pangstart Gr\u00fcnder<\/strong><\/p>\n\n\n\n<p>Et syv ukers akseleratorprogram for teknologibaserte oppstartsbedrifter i tidlig fase. Programmet gir deg kunnskapen, metodene og nettverket du trenger for \u00e5<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>spisse din forretningsid\u00e9<\/li>\n\n\n\n<li>utvikle en b\u00e6rekraftig forretningsmodell<\/li>\n\n\n\n<li>gj\u00f8re ditt produkt klart for markedet<\/li>\n<\/ul>","protected":false},"excerpt":{"rendered":"<p>Gjennom sitt oppstartsselskap ModaResa, vil norsk-franske Stephanie Smith lette arbeidet til en tradisjonsrik og stolt bransje med nyskapende innkj\u00f8psteknologi.<\/p>","protected":false},"author":5,"featured_media":24979,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[14,6],"tags":[],"class_list":["post-15072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inkubator","category-nyheter"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin 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