{"id":13800,"date":"2020-02-03T10:14:48","date_gmt":"2020-02-03T09:14:48","guid":{"rendered":"https:\/\/www.smartinnovationnorway.com\/?p=13800"},"modified":"2022-10-28T16:59:43","modified_gmt":"2022-10-28T14:59:43","slug":"plattformokonomi-apner-for-a-bruke-egne-ressurser-og-kompetanse-til-a-levere-nye-produkter","status":"publish","type":"post","link":"https:\/\/smartinnovationnorway.com\/en\/nyheter\/plattformokonomi-apner-for-a-bruke-egne-ressurser-og-kompetanse-til-a-levere-nye-produkter\/","title":{"rendered":"\u2013 Plattform\u00f8konomi \u00e5pner for \u00e5 bruke egne ressurser til \u00e5 levere nye produkter"},"content":{"rendered":"
Hastigheten p\u00e5 den digitale utviklingen s\u00f8rger for at stadig nye forretningsideer knyttet til plattforml\u00f8sninger realiseres, og tilf\u00f8rer noe nytt i markedet.<\/h5>\n\n\n\n

\u2013 Det finnes mange gyldige definisjoner p\u00e5 plattform\u00f8konomi, men for meg er plattform\u00f8konomi verdiskaping gjennom digitale applikasjoner (plattformer) som fasiliterer ulike former av transaksjoner mellom ulike akt\u00f8rer i et \u00f8kosystem, forteller Salvador Baille, daglig leder i Intelis, et r\u00e5dgivningsfirma innen innovasjon, teknologiledelse og forretningsutvikling. <\/p>\n\n\n

\n
\"\"
Salvador Baille.<\/figcaption><\/figure>\n<\/div>\n\n\n

He adds:<\/p>\n\n\n\n

\u2013 Disse transaksjonene kan v\u00e6re \u00abBusiness to Business\u00bb (B2B), som Amazon Business, \u00abBusiness to Customer\u00bb (B2C), som Apple AppStore, eller \u00abCustomer to Customer\u00bb (C2C), som \u00dcber.<\/p>\n\n\n\n

Kunnskap er avgj\u00f8rende<\/strong><\/h2>\n\n\n\n

Baille forklarer at forretningsmodellen vanligvis er basert p\u00e5 \u00e9n av to fremgangsm\u00e5ter: Enten tar eieren av plattformen en \u00abcut\u00bb fra en av partene i transaksjonen, som gjerne kalles markedsplassmodellen, eller fra begge parter i transaksjonen, som kan kalles dobbeltsidig forretningsmodell.<\/p>\n\n\n\n

Kunnskap om plattform\u00f8konomi og digitale plattformer er sv\u00e6rt verdifullt for b\u00e5de store og sm\u00e5 bedrifter i dagens n\u00e6ringslivslandskap, if\u00f8lge Baille.<\/p>\n\n\n\n

\u2013 Det er viktig fordi det \u00e5pner en mulighet for \u00e5 bruke egne ressurser og kompetanse til \u00e5 levere nye produkter og tjenester uten \u00e5 eie disse selv og dermed \u00f8ke omsetningen, p\u00e5peker han.<\/p>\n\n\n\n

Takket v\u00e6re den digitale utviklingen, \u00e5pner det seg n\u00e6rmest endel\u00f8se muligheter innen plattform\u00f8konomien.<\/p>\n\n\n\n

\u2013 Disse plattformene er digitale i sin natur og koblingen av partene i transaksjonen via internett gj\u00f8r det mulig for forretningsmodellen \u00e5 skalere raskt og globalt, i prinsipp uten fysiske begrensinger, forteller Baille.<\/p>\n\n\n\n

Studietur til Mantro i Tyskland<\/strong><\/h2>\n\n\n\n

I juni arrangerer Smart Innovation Norway studietur for medlemmer i n\u00e6ringsklyngen NCE Smart Energy Markets til klyngepartner Mantro i Tyskland. Her st\u00e5r plattform\u00f8konomi og digitale plattformer i sentrum, med Baille som ekspert.<\/p>\n\n\n\n

\u2013 Det blir stadig mer tydelig at dette er begreper som vil v\u00e6re sv\u00e6rt viktige for fremtidens forretningsmodeller, og det er viktig \u00e5 vurdere hva slags relevans de vil ha for eget selskap, forteller Marianne Bjerkman, prosjektkoordinator i Smart Innovation Norway.<\/p>\n\n\n\n

Mantro<\/a> er et innovativt selskap med r\u00f8tter i softwarebransjen, som har sin ekspertise innen \u00e5 utvikle, bygge og investere i selskaper. De tilbyr et skreddersydd konsept for norske klynger, som hjelper selskaper til \u00e5 forst\u00e5 den metodiske tiln\u00e6rmingen til \u00e5 danne spin-offs ved hjelp av samarbeid.<\/p>\n\n\n\n

\u2013 Dette kan v\u00e6re en sv\u00e6rt gunstig tiln\u00e6rming n\u00e5r etablerte bedrifters forretningsid\u00e9er skal realiseres, spesielt for teknologibaserte konsepter. Innovasjon Norge understreker at det er et \u00f8kende behov for slike virkemidler ved innovasjon i sin strategiplan for innovasjon og innovasjonspolitisk debatt. Utfordringen er imidlertid at dette er et fenomen som er lite omtalt og forsket p\u00e5 i norsk kontekst, sier Bjerkman og fortsetter:<\/p>\n\n\n\n

\u2013 Vi er glade for at vi n\u00e5, gjennom Mantro, kan tilby v\u00e5re klyngemedlemmer unik oppl\u00e6ring og veiledning innen dette feltet!<\/p>\n\n\n\n

Unik mulighet for klyngemedlemmer<\/strong><\/h2>\n\n\n\n

Hun understreker at studieturen representerer unik mulighet for klyngemedlemmer til \u00e5 oppdatere seg p\u00e5 hyperaktuelle temaer, som er helt sentrale for hvordan norske selskaper vil arbeide med innovasjon i fremtiden.<\/p>\n\n\n\n

\u2013 Turen legger opp til helt konkrete \u00abtakeaways\u00bb, og det vil v\u00e6re muligheter for \u00e5 etablere konkrete prosjekter med andre partnere. Man vil ogs\u00e5 bli gitt verkt\u00f8y for \u00e5 vurdere hva slags posisjon man b\u00f8r ta i forhold til digitale plattformer, og \u00e5 vurdere hva slags forretningsmuligheter som ligger i dette for det enkelte selskap, forteller Bjerkman \u2013 som oppfordrer alle klyngepartnere til \u00e5 melde seg p\u00e5 studieturen.<\/p>","protected":false},"excerpt":{"rendered":"

Hastigheten p\u00e5 den digitale utviklingen s\u00f8rger for at stadig nye forretningsideer knyttet til plattforml\u00f8sninger realiseres, og tilf\u00f8rer noe nytt i markedet.<\/p>","protected":false},"author":5,"featured_media":24779,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[45,177,6],"tags":[9,40,262],"class_list":["post-13800","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-kommunikasjon","category-nce-smart-energy-markets","category-nyheter","tag-digitalisering","tag-nce-smart-energy-markets","tag-plattformokonomi"],"acf":[],"yoast_head":"\n\u2013 Plattform\u00f8konomi \u00e5pner for \u00e5 bruke egne ressurser til \u00e5 levere nye produkter - Smart Innovation Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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